What we build

Homepage content only your business could write

A short interview turns your homepage into expert-led content that search engines and AI assistants can actually quote.

Start with your homepage

Who is this for?

What do they actually do?

Why them, and not the next one?

Get in touch

What do I do next?

The short answer

A homepage that reads fine and still isn't bringing in enquiries is usually missing one thing: something only this business could say. The fix isn't a better prompt or another rewrite of the same page. It's building the homepage from a short interview with the person who actually runs it, so the copy carries detail a competitor can't copy.

Why your homepage isn't bringing in enquiries

Your homepage reads fine. The sentences are tidy, the services are listed, the photo looks professional.

And the enquiries still don't come, and when someone asks ChatGPT or an AI Overview about what you do, your business doesn't come up.

The reason is rarely the writing itself. It's that the page could belong to almost any competitor in your market, because it never says anything only your business could say.

A lot of people make the mistake of thinking that a homepage is just a gateway or portal to other pages on your website. Therefore, it's not important to have content on it. However, the homepage is the most useful, you know, helpful page on your website.

Chomi’s founder

What a homepage actually has to do now

A homepage has two readers now, not one. A person skims it in about ten seconds to decide whether to stay, and an AI assistant summarising your industry reads it to decide whether you're worth mentioning.

Both readers are looking for the same thing: something specific. A homepage built from what the business actually knows, rather than from what's already published about businesses like it, is the only kind that works for both. It gives either reader a reason to stop and quote it.

A smiling business owner at a laptop, reading a homepage the way a first-time visitor would

Plans start at $19 a month, for one business or for a whole agency.

See plans and pricing

How a homepage gets built from a short interview, not a prompt

This is the part that's different from typing a brief into a chat window. Chomi reads the business profile and documents first, then builds a brief for the homepage specifically: what it has to cover, not what to say about it.

The draft stays short and snippet-like on purpose. It points to the landing pages and service pages that cover each service properly, instead of repeating them.

Step 1
Business profile and documents
The AI reads what the business already knows, including past content, documents and how the business already describes itself, before anyone writes a word.
Step 2
Homepage brief
Chomi writes a brief for this specific page, naming the topics it has to cover and the job it has to do, not finished copy. The business approves it before the interview happens.
Step 3
Voice interview
Four to eight questions, spoken not typed, with follow-ups where an answer comes out generic. The specific detail usually arrives on the third push.
Step 4
Homepage draft
Chomi writes the page from the brief and the interview answers, kept short and snippet-like rather than deep.
Step 5
Approval
The business reviews the finished draft through a share link and either approves it or sends it back.

Common mistakes businesses make writing their own homepage

Most homepages fail for the same handful of reasons, and they're visible before you read a word.

What to look for on your own homepage

Sounding generic from the first line. If the opening sentence could sit on a competitor's homepage unchanged, it isn't doing its job.
No real content under the service blocks. Tiled icons with a heading and nothing underneath tell a visitor nothing about what the service involves.
Claims with nothing behind them. 'Quality service' or 'trusted experts' with no example to back it up reads as filler, to a person and to an AI assistant.
Missing links to the parts of the site that matter. A homepage that doesn't point clearly to pricing, process or service pages sends visitors looking elsewhere.
No trust elements. Nothing showing affiliations, accreditations or anything that proves the business is who it says it is.

Who this is right for, and who should hold off

Be honest with yourself before you spend any time on this.

Chomi's founder names two clear signs a business isn't ready: scepticism about AI content on its own terms, and wanting instant results instead of valuing search.

Ready now	Hold off
You or your client will give someone fifteen minutes to talk	Nobody involved has fifteen minutes to spare, you just want volume
You want pages that rank and get quoted by AI tools	You want social posts, ad copy or video scripts, this builds web pages
You're prepared to review and approve the draft before it goes live	You want content published automatically with no review
You already value organic search as part of how you grow	You want instant results and are leaning towards paid media instead
You have a genuine point of view about your business	You're sceptical of AI content and haven't yet thought about what first-hand detail would change

Questions people ask

Around fifteen minutes. It's spoken, not typed, so it fits into a normal day rather than needing a block of time set aside for writing.

Whoever knows the business best should answer, usually the owner rather than the agency managing it, because the homepage needs to carry their view of the business. If that person genuinely can't talk, the fallback is bringing in a professional copywriter, and that's a call for the agency to make, not something Chomi pushes.

Search engines don't push down a page for being written with AI. They push down pages that repeat what everyone else already says, whoever wrote them. A homepage built from an interview carries first-hand detail that nobody has published anywhere, which is what stops it reading like everyone else's.

The business owns it. They review the draft through a share link, with no account needed, and nothing goes live until they approve it.

Just the homepage, as its own page type with its own brief and interview. Chomi keeps homepage copy deliberately short and snippet-like, pointing to the landing pages that go deeper on each service rather than repeating them.