What we build

Comparison pages from someone who used both

Built for the moment someone searches 'X vs Y' about your business and finds an answer written by someone who has actually used both.

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What the difference means, from someone who used both

The short answer

A comparison page content writing tool is software that turns a spoken conversation with someone who knows the alternatives into a finished comparison page, rather than assembling one from what is already published elsewhere. Chomi interviews your expert by voice, pushes back on thin answers, then writes the page from what they actually said.

When someone searches 'X vs Y', are you the one who answers?

A prospect types two brand names into Google, side by side, and hits enter. The prospect is not browsing. The prospect is choosing, and wants someone who has used both to tell them what the differences actually mean.

If your business has nothing written for that search, someone else answers it. A competitor. An affiliate site that has never touched either product. A forum thread from three years ago. People are already asking the question. The only thing you control is whether your opinion is the one they find.

Chomi's founder puts it plainly: “If your comparison is not helpful enough, then unfortunately it's not going to do well on those platforms. But if it is, and it's offering valuable, helpful insights, then that's when it can really be visible.” The search is already happening. The page either exists or it does not.

Two friends at a laptop in a cafe weighing up two options side by side, the moment a comparison page is written for

What a comparison page actually is

A comparison page sets out the differences between two or more options so a reader can decide which one fits them. The page is for someone who is past the point of browsing and needs a clear, honest view of the trade-offs.

A real comparison page does more than list features. It compares valuable aspects of one thing against another, giving the reader insight they could not get from a spec sheet.

Comparison page: a page that compares two or more alternatives, written from first-hand experience, so a reader can make an informed choice. It goes beyond a feature table to explain what the differences mean in practice.

A comparison table shouldn't just be a feature table. It should literally be comparing valuable aspects of, you know, one specific thing to another.

Chomi’s founder

The page comes from fifteen minutes with whoever has actually used both.

See how the interview works

A content writing tool for comparison pages, not a prompt

Most AI writing tools start from a prompt. They can only rearrange what is already public. Ask one to compare two products it has never used, and you get a competent restatement of what everyone else has already published. The result is not a comparison. It is a summary of other people's comparisons.

Chomi works differently. It interviews the person who actually knows the alternatives, asking four to eight questions by voice and pushing back when an answer is thin. A thin answer, as our founder describes it, “doesn't really elaborate on what was asked. It won't really mention those first-hand insights. It won't really even give that much value when the question is being asked.”

Those examples, trade-offs and opinions are the part a prompt cannot supply, and they are what make a comparison page worth reading and worth quoting.

Basically, the tool will have learned nothing from the expert.

Chomi’s founder

What a comparison page needs before it's worth publishing

Not every comparison idea deserves a page. Before you commit, you need to know that the alternatives are distinct enough for the comparison to be useful, and that someone on your side has a genuine view on them.

Our founder's method starts with research, not guesswork: keyword research tools and Google's “People also ask” section, which surfaces the most trending questions around a search. He then builds the comparison around those questions, not around a generic feature list.

The most common mistake, he says, is “being too generic, too broad, not being very specific, not really offering anything that's not new. Being vague, most of all, just dancing around the core value of the intent of your page.” A comparison page that does not take a clear position is just noise.

Before you write a comparison page, check

Are the alternatives different enough that a reader would genuinely struggle to choose?
Does someone on your team have first-hand experience with both (or all) of them?
Have you researched the actual questions people ask when comparing these options?
Can you name at least three trade-offs that are not obvious from a feature table?
Is there a clear audience for this comparison, or are you writing it because a competitor did?

Every page type is built the same way

Comparison pages are one of the page types Chomi produces from the same interview-based method. Every one follows the same sequence: a business profile and knowledge base, a brief for one page, a voice interview with the expert, and a finished piece written from what they said.

The full set includes landing pages, service pages, product pages, product category pages, home pages, about pages, blog posts, in-depth guides, list articles, comparison pages, case studies, FAQ pages and pillar pages. The method does not change. The output changes because the brief and the interview change.

That consistency matters for an agency. You do not need to learn a different workflow for each content type. You brief, your client talks, and Chomi writes the page.

Key takeaways

A comparison page serves someone choosing between options, and it earns visibility by being genuinely helpful rather than by restating what is already published.
The interview-based method produces a comparison page that carries first-hand examples and opinions a prompt cannot supply, which is what search engines and AI assistants now reward.

Questions people ask

The decision is a judgement call, not a fixed rule. Naming a competitor can make the comparison more concrete and useful, but it also carries reputational and legal weight. Our founder checks whether the comparison is fair and based on first-hand knowledge before advising either way. If you are unsure, you can compare your own products or services against each other, or compare approaches rather than named brands.

The interview does not need someone who knows every alternative. It needs someone who knows the ones they have used well enough to describe real differences. The brief defines the scope, and the interview questions are fixed to that scope. If a question falls outside what the expert knows, the tool probes for what they do know rather than accepting a thin answer.

You do. Once the piece is approved and published, the rights to the content belong to you. Chomi does not claim ownership of the output.

Yes. You can brief an update to an existing comparison page, run a new interview if the changes are substantial, or edit the copy manually. The tool allows manual editing and regeneration, so a refresh follows the same approval process as the original.

The page needs to cover the ones the reader is actually choosing between. Researching the real search queries usually shows that people compare two or three main options. Trying to cover every possible alternative makes the comparison too broad to be useful. You decide the scope during the brief, based on what people are actually asking.