What we build

Blog post content in your expert's own words

Chomi turns a short voice interview into expert-led content built to rank and get quoted by AI assistants.

The answer, in the first sentenceRead first

The short answer

Chomi builds a blog post from a short voice interview with whoever actually knows the subject, not from a prompt. The interview supplies examples, opinions and trade-offs that have never been published anywhere else. That's the one thing a page needs to carry if it wants to rank and get quoted by an AI assistant, rather than treated as more of the same.

Why your blog posts aren't getting picked up anymore

A post goes out on schedule. Search Console looks fine for a few weeks, then traffic falls away and doesn't come back.

Ask an AI assistant the same question that post answers and it never gets a mention.

Posting twice as often doesn't fix it, because the new posts have the same problem as the old ones. Rewriting the worst performer by hand doesn't fix it either. The words change but the content underneath stays the same.

A content marketer at her laptop at home checking how a published blog post is doing in search

The real reason AI-written blog posts stop ranking

Google has never said it deranks AI-written blog posts. What it goes after is content that reads the same as everything the models were already trained on, whoever or whatever wrote it.

Generic content usually starts well: decent impressions in Search Console, sometimes even clicks, for the first couple of months. Then search engines and AI assistants catch up to the fact there's nothing in the piece that isn't already published somewhere else, and it drops.

Search engines and AI assistants reward unique, helpful expertise instead, the thing a piece couldn't have said without someone inside the business actually answering the question. Topics that touch someone's money or their health are different. A post with no first-hand voice in it is a particular problem there, because there's nothing to show the advice came from anywhere real.

That's only within the first couple of months, and then Google or other AI LLMs are going to catch up to it and realise that it actually is AI, and that's when it pretty much gets deranked or deprioritised. So how I see it is a sharp drop with no recovery.

Chomi’s founder

Your next post can carry something nobody else has published on the subject.

Try it on your next post

How a blog post gets written through Chomi

When someone commissions a blog post through Chomi, it goes through six stages, and nobody publishes it until the client has approved the final draft.

The interview isn't an afternoon spent typing into a form. It's a short voice conversation, on speaker if that's easier, and the questions push on anything that sounds like a stock answer until something specific comes out.

That's what makes the finished piece expert-led content rather than a rearrangement of what's already public. The examples and the opinions in it came from someone who actually does the work, not from a prompt.

Step 1
Business profile and documents go in first
The AI reads these before anyone starts talking, so it already knows how the business works and how it talks about itself.
Step 2
Chomi builds a brief for one page
Topics to cover, not answers, and the client approves it before Chomi writes anything.
Step 3
The interview goes to whoever knows the subject
The business's own expert, or the client's, answering through a link without needing an account.
Step 4
The voice interview runs
Four to eight questions by voice, with follow-ups wherever an answer sounds like something everyone says.
Step 5
Chomi writes the piece
From the brief plus what the interviewee actually said, not from a search of what's already online.
Step 6
The finished piece goes back for approval
Through a share link, the same way the brief did, before the client publishes it.

Is a blog post the right page for what you want to say

A blog post suits expert advice that points towards something to buy or book off the back of it. It also suits a comparison between two things a reader is choosing between, a product list, or a post built around the mistakes people keep making.

Chomi treats the commercial angle as part of the brief, not an afterthought. The advice has to lead somewhere. It steers a topic towards an in-depth guide built from the same interview instead when it needs a proper step-by-step process spelled out in order, and towards a pillar page only when that page's job is to introduce several other pages.

Search volume and a populated “People also ask” section show a topic is popular, but popularity isn't the same as having something new to say. What settles it is whether the business gets asked that question by real people, and whether anyone inside the business has a first-hand answer to it.

Blog post, guide or pillar page?

Advice with a product or service to recommend at the end of it: blog post.
A comparison or list readers use to choose between options: blog post.
A topic that needs a step-by-step process spelled out in order: guide.
A page whose job is to introduce and link out to several other pages: pillar page.
A question the business actually gets asked by real customers, with a first-hand answer: a strong blog topic, whatever the keyword data says.

Common mistakes when putting AI to work on blog content

Most of the damage happens before anyone opens an AI tool, in how someone hands the topic over in the first place.

Where it goes wrong

Handing the topic to an AI tool with nothing to work from: the draft can only rearrange what's already published, because that's all it has.
Approving a draft nobody actually read properly. The fastest way to spot generic content is to read it and look for a first-hand example or a quote from someone who knows the subject.
Publishing a money-or-health topic with no first-hand voice in it: that's exactly where the absence is most visible, and most damaging.
Treating a better prompt as the fix: a prompt can only work with what the model already has. Nobody told the model the thing that would make the post different.
Chasing search volume without checking there's something to say: a topic can be popular and still have nothing behind it worth publishing.

Questions people ask

It works without a content team. The interview only needs the person who knows the subject for about fifteen minutes, which is the whole point for someone running an agency or client list alone.

No. It should be whoever actually holds the knowledge for that topic, not whoever is most senior. On a technical or operational post, that's often someone other than the owner.

Once the client approves the brief, the interview happens. Chomi then writes the piece from the brief and the interview together, and the finished draft goes back for approval the same way the brief did. The exact timing depends on how quickly the client books and answers the interview.

Chomi edits the finished piece to read like the person who gave the interview, building it around their examples and their phrasing rather than a generic draft. Chomi strips out the usual tells of AI writing before sending it back for approval.

The business that commissioned it. Once the client approves and publishes a piece, it belongs to them, not to Chomi.