What we build
Service page content generator
Service pages built from a short interview with the person who does the work, so they read like your business and not everyone else's.
What actually happens on the first visit?
How is this different from the last firm we used?
What if it does not work?
The short answer
A service page content generator produces the page for one specific service: what it is, why someone needs it, how you handle it, and what they get. Chomi builds that page from a short voice interview with the person who delivers the service, not from a prompt. The SEO layer handles structure, headings and keyword use. The GEO layer formats the answers in blocks that Google's AI Overviews and assistants such as ChatGPT can lift and quote.
What a service page content generator with SEO and GEO optimisation features does
It writes one page about one service, in the order a buyer actually reads it. Our founder's structure for this page type is fixed: the service description, then the pain points that send someone looking, then how you deal with those pain points, then the benefits, and only at the end the case studies, testimonials and reviews.
The SEO side covers the mechanics. Headings that match how people phrase the service, keyword use kept inside a budget rather than sprinkled, and a page that does not read as though a machine assembled it. The GEO side is about being quotable: short, self-contained answers an assistant can pull out without needing the rest of the page for context.
The difference sits in the input. A tool that starts from a prompt can only rearrange what is already published about your service, which is why the output sounds like your competitors. An interview gives the page examples, trade-offs and opinions that exist nowhere else on the web.
The same method builds the homepage that points on to each service and the landing pages that sell one offer at a time.
Why generic AI-written service pages stop ranking
Service pages fail in a predictable way. In our founder's words, the copy is “never really speaking to why someone would hire this service, what are the pain points that they're experiencing? What benefits do they get from hiring the business for using the service?” It describes and it sells. It never demonstrates that anyone has done the work.
The common misreading is that AI involvement is the problem. It is not. Google does not penalise content for being written with AI. What gets pushed down is content that repeats what everyone already says, whoever or whatever typed it. Better prompts do not fix that, because a prompt can only work with what the model already has.
It sounds like something that anyone else would have written. It sounds basically like AI slop. And that's how you know that this content is not going to be impactful in any way.
It is spoken, not typed. See what the interview asks, and how it follows up.
See how the interview worksHow an interview becomes a finished service page
Four stages, in this order, with a human approving twice. Nothing publishes on its own.
The person who should speak is the one who delivers the service, not the marketing manager relaying it second-hand. Fifteen minutes of their time, once per page, is the whole ask. If nobody will give that, the interview has nothing to work with and the output is no better than any other AI tool.
Step 1
Build the business profile and knowledge base
You load the business details and any documents you already have, so the AI knows the business before it writes a word. Agencies keep a separate knowledge base for each client business in one login.
Step 2
Approve a brief for that one service page
The brief sets the page type, the keyword, the prompts people type into AI assistants, who the reader is and what the page has to achieve. It names what to cover rather than supplying the answers. Clients approve it through a share link, with no account needed.
Step 3
Run the voice interview
Four to eight questions, about fifteen minutes, with follow-ups where an answer is thin. The specific example usually arrives on the third push, after someone has run out of what they tell everyone.
Step 4
Generate and approve the finished page
The page is written from the brief plus the interview, in design-ready blocks an assistant can quote, with the usual AI tells stripped out. Approval works the same way as the brief.
Key takeaways
The short version, for somebody deciding whether to read the rest or send it to whoever holds the budget. Every line is argued on this page.
What to walk away with
- A service page content generator built on an interview carries detail a prompt-only tool cannot reach, because that detail was never written down anywhere public.
- Most service pages fail on structure and intent, not word count: they describe the service and skip the pain points, the remedy and the benefits.
- Google does not penalise AI content. It pushes down pages that say what everyone else says.
- Of the four E-E-A-T elements, our founder treats expertise as the most important, and originality as the baseline rather than a bonus.
- Proof belongs to the specific service. A sitewide testimonial carousel on a service page is a mistake, not a shortcut.
- Every brief and every finished page is approved by a person before it goes anywhere.
What makes a service page easier for AI assistants to cite
Assistants quote blocks, not pages. So the page is built as short, self-contained answers under headings that match the way people actually ask about the service, with the answer in the first sentence rather than three paragraphs down. One claim per block, and no build-up.
Structure alone is not enough. What gets a page chosen over the other twenty saying the same thing is first-hand evidence: a method you use, a trade-off you have decided on, an example from your own work.
This is also where most service pages undo themselves. Reused proof reads as filler. As our founder puts it, businesses “would add unrelated case studies on services pages or use the same carousel site-wide”, when testimonials and reviews need to be specific to the service that page is serving.
It needs to display EAT elements, experience, expertise, authoritativeness, trustworthiness, as much as possible, and the content needs to be original.
Who this generator suits, and who it does not
It suits people who have something to say and no time to write it down. Agencies and freelancers producing service pages for clients, in-house teams writing their own, owner-run businesses who know their work better than any writer could.
Self-assess before you subscribe.
| A good fit | Not a fit |
|---|---|
| Someone with first-hand delivery experience who can talk for fifteen minutes | Anyone who wants volume with nobody willing to speak |
| Agencies holding several client businesses who need their own branding on what clients see | Teams who want pages published automatically with no human review |
| Businesses who need web pages and articles across thirteen page types | Anyone after social posts, ad copy, video scripts or images |
| A business with a clear offer and real opinions about how it works | A business still working out its offer, where writing about it comes later |
If you have clients that you have to do search engine optimization, or generative engine optimization for, then an agency plan would work best.
Chomi’s founder
Questions people ask
Whoever holds the detail should speak. If the examples and judgement calls sit with your client's practitioner, interview them. If your agency has actually delivered the work being described, you are the expert and you should answer. The interview only works on first-hand knowledge, so send it to whoever has it.
The interview pushes back. Each of the four to eight questions can carry follow-ups where an answer is thin, because the specific example usually arrives on the third push. If there is genuinely nothing behind a point, the page says less about it rather than filling the gap with invented detail.
You do. It is built from your business profile, your documents and your expert's own words, and you are free to edit it, publish it and keep it. Agencies publishing on behalf of a client handle ownership with that client as they normally would.
Yes, on Agency Scale, the largest agency plan, which puts your branding on everything the client sees. Every agency plan adds client switching, a separate knowledge base per client business, and brief and content approval links the client opens without needing an account.
Two things drive it: how much you publish each month in briefs, interviews and finished pieces, and how many separate client businesses you hold in the workspace. If your own marketing team handles SEO in-house, a single-business plan fits; if you do it for clients, an agency plan. Top-up credits cover a month that runs long, so a busy month does not force an upgrade.
Build your next service page from a conversation, not a prompt
Pick the plan that matches how much you publish and how many businesses you write for. Monthly, no setup fee, yearly available at a discount. Your first interview takes about fifteen minutes.
Chomi launched in 2026 and is pre-customer, so there are no client results or case studies to show you. What we can point to is the founder's own SEO practice and the fact that every page on this site is written through Chomi from an interview, including this one.
Keep reading
Homepages
Something only this business could say, from the first line.
Read itLanding pages
One offer, from whoever owns it, built to convert.
Read itProduct category pages
More than a grid with supplier filler underneath.
Read itBlog posts
Examples and opinions that were never published anywhere.
Read itComparison pages
An answer to 'X vs Y' from someone who has used both.
Read itIn-depth guides
Depth that comes from doing the work.
Read it